Our story
We’re a friendly team of business improvement specialists who can help your company recover, perform and thrive.
Serious about your success
Your business growth partner
At Smart BRG, our global network of international business growth specialists provides the strategies, support and tools your business needs to ignite its growth and achieve the improvement required to drive peak performance.
We help investors, business owners and senior leaders in mid-cap (£25m+) companies deliver consistent performance across multiple global markets.
We can work on one-off projects, but we prefer to build relationships.
To find out how we can help your business grow, give us a call.
The SmartBRG Ecosystem
We have developed a structured, predictable 4-stage solution to drive growth: Benchmark | Insight | Roadmap | Implement
Who We Are
SmartBRG is a specialised business growth and transformation consultancy. We work with PE investors, portfolio companies, and mid-market businesses to optimise performance, drive revenue, and enhance enterprise value. Our hands-on, results-driven approach helps organisations navigate the complexities of growth, acquisition, and operational excellence.
Who Needs SmartBRG?
We provide strategic solutions for:
Investors – Seeking higher ROI from PE-backed companies.
Management Teams– Facing scaling, sales, and execution challenges.
New Leadership-Transitioning into CEO, CRO, or C-suite roles.
Post-Acquisition Integration– Avoiding common M&A failure points.
Unlocking Untapped Potential– Addressing a £5bn+ opportunity in UK mid-cap markets.
Our Approach: The 7 Pillars of Business Breakthrough
Strategy & Planning– Developing a clear, adaptable strategy aligned with business objectives and market dynamics.
Management & Leadership – Strengthening governance, decision-making, and leadership effectiveness.
Process Optimisation– creating streamlined, repeatable systems that drive efficiency and consistency.
Organisational Structure & Culture– Aligning team capabilities with long-term business vision.
People & Skills Development– Enhancing workforce capability, knowledge sharing, and leadership succession.
Sales Enablement & Revenue Growth– Implementing structured sales strategies, customer engagement frameworks, and pipeline management.
Sales Channels & Market Expansion– Expanding market reach through partnerships, internationalisation, and multichannel approaches.
Our Values & Principles
Integrity & Trust– We prioritise transparency and ethical business practices.
Results-Driven Impact– Our solutions are designed to create measurable improvements.
Sustainable Growth– We focus on long-term value rather than short-term wins.
People-Centric Approach– Business transformation starts with empowering individuals and teams.
Resilience & Adaptability– Helping businesses navigate changing market conditions with confidence.
Our Team
About David Parry
David Parry is the creator of The 7 Pillars: Insight to Action™, a practical transformation system built from decades of experience in international consulting, capability development, and business performance recovery. His approach focuses on turning performance bottlenecks into breakthrough behaviours—through diagnostic benchmarking, insight reports, and over 80 modular workshops designed for real-world results.
Over the past 30+ years, David has worked with investors, owners, and leadership teams across mid-cap and multinational businesses in Europe, the Middle East, and beyond. His background spans teaching, finance, sales, marketing, and business strategy, giving him a grounded, end-to-end view of what drives sustainable commercial growth.
He began his career as a schoolteacher, moved into pharmaceuticals marketing, and went on to lead the turnaround of a failing manufacturing business before moving into larger-scale business transformation. His work has spanned manufacturing restructuring, international M&A, and strategic leadership across technology and sustainability sectors. These experiences shaped ‘The 7 Pillars’ framework and led to the publication of his book, The 7 Pillars: Strategies for Business Breakthrough.
Over the past 25 years, David has served as a trusted advisor to investors and business owners, primarily in technology, telecommunications, healthcare, and sustainability, helping improve the performance of international mid-cap SMEs. These experiences shaped The 7 Pillars: Insight to Action™, his practical transformation system, and led to the publication of his book, The 7 Pillars: Strategies for Business Breakthrough.
As founder of SmartBRG, David now works with organisations to embed the framework through digital learning platforms, facilitator training, and strategic partnerships—driving sustainable sales and profit growth across industries including IT security, manufacturing, and sustainability software.
David is passionate about bringing equality of opportunity to those less fortunate and works to help several charities and specifically with clients who have similarly strong values.
Testimony Balogun – Digital Design & Brand Support
Testimony supports the delivery of SmartBRG’s 7 Pillars programmes through thoughtful design, digital production, and platform configuration. He plays a key role in turning complex ideas into clear, engaging visual assets—ensuring our frameworks and tools are as intuitive and impactful as the insights they deliver.
With experience across UK, US, Canadian, and European projects, Testimony brings a design-led, practical approach to brand development and digital communication. From workshop materials to online platforms, his work helps bring consistency, clarity, and a human touch to every client interaction.
Atif Hasan – CFO Advisor & Governance Specialist
Atif brings deep financial and governance expertise to the M&A Insights and 7 Pillars programmes, strengthening our clients’ readiness for investment, sale, and sustainable growth. With over 30 years of experience across multinational corporations and private equity-backed ventures, he provides board-level insight on financial structuring, operational effectiveness, and risk management.
A former CFO and divisional finance leader at British American Tobacco, Atif has led international finance functions across Europe, Asia, and the Middle East. In more recent roles, he has supported investor-backed businesses in scaling operations, entering new markets, and implementing governance frameworks that support long-term value creation. His practical, hands-on approach ensures finance becomes an enabler of growth, not just a function.
Improve performance
Our approach
We believe in equipping your business with the knowledge, tools and skills you need for long-term growth.
The way we work allows us to rapidly evaluate your situation, identify and embrace growth opportunities and bring ideas to life.
We’ve perfected a systematic approach to sales auditing, planning, process design and people development. Everything we do is underpinned by expert knowledge and extensive experience – we take a proven approach to achieving extraordinary sales growth.
We provide the business know-how, technical competence, and imagination to create new ways of improving long-term business growth, transforming your commercial performance and maximising the return on your investment in our services.
Why Smart BRG?
We’re for you if you…
- Have growth ambitions but don’t know how to reach the next level
- Face specific business problems or challenges but can’t seem to resolve them
- Want to focus on the bigger picture for your business but can’t see the wood for the trees
- Can’t find the time to focus on developing or growing your business
- Need an experienced, impartial growth expert on your side to give you an objective view
- Require hands-on support from an experienced mentor to help you implement your strategic plan