Case studies
We help companies in a wide range of sectors to accelerate their growth, improve their bottom line and achieve their strategic objectives. But don’t just take our word for it. Hear what some of our clients have to say about the support we’ve given and what it’s enabled them to do.
Case studies
Who we've helped
European IT Distributor – Scaling Across Multiple Markets
Challenge:
Operating across nine European countries, this distributor was struggling with profitability and lacked a cohesive go-to-market strategy. Sales teams were fragmented, regional managers operated independently, and value-added services were underutilized.
Solution:
- Developed a centralized European sales and marketing strategy.
- Implemented a structured vendor support framework to improve partner engagement.
- Introduced CRM-based tracking for renewals and cross-border performance measurement.
- Delivered sales pipeline and process training across all markets.
Impact:
- Revenue grew from £68M to £123M in 18 months.
- Strengthened operational efficiency led to successful acquisition by a larger distribution group.
Managed Services Provider – Driving Growth in Cloud & IT Solutions
Challenge:
Despite substantial investment in a fibre broadband network, this managed services company struggled with channel partner readiness and confidence. Sales teams lacked technical knowledge, while reseller partnerships were not driving significant revenue growth.
Solution:
- Developed a solution-selling training program to improve sales team capability.
- Launched a branded partner program to enhance reseller engagement.
- Introduced segmented marketing strategies focused on key industry verticals.
Impact:
- Managed data service revenue increased by 120%.
- Secured £60M in forward order contracts, reinforcing long-term revenue stability.
Global Supply Chain & Compliance Firm – Optimizing Sales Performance
Challenge:
After a private equity acquisition, this supply chain and compliance business lacked standardized sales best practices across 23 global markets. Each region operated independently, limiting the organization’s ability to leverage group-wide synergies.
Solution:
- Conducted a global sales performance audit to identify capability gaps.
- Designed and implemented major account planning and forecasting systems.
- Rolled out a coaching framework to improve sales efficiency and cross-market collaboration.
Impact:
- Achieved a 52% increase in new business sales within 10 months.
- Sales cycle length reduced by 39%, driving faster revenue realization.
- Group revenues scaled from £45M to £70M+ in two years.